5 easy ways to build Social Media Trust in Healthcare Business

World is going digital, and healthcare is no exception. Social media network has become an important health resource. As per recent studies, nearly 70 percent of adults in urban India have used social media to seek and share health information.

Having a healthcare media strategy has become the need of an hour. And with the right strategy, social media will become the impactful tool to build trust, reach patients and spread awareness.

Many social media tools are available for health care professionals (HCPs), including social networking platforms (Facebook, LinkedIn, Twitter, Google plus), blogs, microblogs, wikis, media-sharing sites (YouTube, Flicker) and cross promotional sites. These tools can be used to improve or enhance professional networking and education, organizational promotion, patient care, patient education, and public health programs.

Let’s take a look at some of ways social media tools are currently being used by healthcare:

1.Protect your reputation with Social Listening:

Social listening tools can help you monitor and analyze publicly available online conversations to access key insights about your brand, your industry, your competitors and other topics that may be of interest to your business. By using these tools, you can protect your online reputation and build trust with your audience. Listen to your them, respond and make them feel important! Beyond patient satisfaction, social listening can do anything from predicting disease outbreaks, provide guidelines to deal with upcoming flu seasons and update you with the latest healthcare trends.

2. Engage with domain Influencer:

An influence has a large online follower. With the help of influential players already active in your space, social media can extend your business reach and help established trust with the patients. People value the feedback of their peers over other major organizations. Sharing a genuine, relevant and valuable content on influencer sites make the most impact on the audiences, establishing trust and ultimately leads to more acceptance in business.

3. Build Authority by creating valuable and relevant content for audience:

Social media strategist always mentioned that Healthcare has consistently lagged behind from other industries in content marketing. As per recent studies, less than 25% healthcare leaders are actively posting on social media. Majority of people do not get their information related to health on medical websites or platforms. So it’s very important for HCP to join these conversations portals where they are happening. This often means sharing relevant health tips and posting educational health information’s directly on the online platforms. Infographics, vblogs, patient testimonials and well written posts make a huge difference in who sees the content, how they engage with it and its impact.

4. Build your brand by educating followers:

Social media is mostly your first point of contact for potential patients. Researches says that search engines drive nearly three times as many visitors to your business as non- search visitors. Many say social media influences their choice of a specific doctor, clinic, hospital and any medical facility. Managing your social media presence with dedication and determination is the key success in recent days. Having a well-crafted and engaging social media pages impacts brand recognition and in turn, access to your customer base.

5. Engage, support and create a space for conversations:

The beauty of any Social media platform is that it encourages dialogues; a two- way conversations. Social networks that facilitate doctor-patient communications give patients a voice and allow healthcare organization to proactively manage patient relationships. This vast, user- generated content UGC is definitely a useful resource for any healthcare system looking to engage the customers, further building trust between patient and providers.

Bottom line:

Performing online marketing strategies will takes a lot of effort and expertise. Just creating the amount of content needed alone for one social media platform takes hours.

Outbox is a full-funnel, marketing agency that works with your sales team to generate highly targeted leads. From research, content creation, website design and development, social media management, advertising, analytics, and more, we create and implement successful online marketing campaigns for the healthcare sector that provide an incredible – and proven ROI.