If a picture says a thousand words, a video tells a million.
Video marketing is an immersive and engaging experience that’s leaves a lasting impression. Videos can help you educate your patients in a more interactive way leading to higher view rates and higher conversion rates. Video is a great way to calm fears and explain how a procedure works. This enhances the patient experience and boost engagement.
Trend #2: Live Streaming
Now video live streaming is nearly essential for building brands. Providers can make an instant connection with the patients with live videos at no time.
Live streaming provides a sense of excitement for your audience and businesses can record the broadcast and upload it onto social media platform like You tube, Facebook Live and LinkedIn. Live streaming is more integrated, cheaper and easier and your audience can even connect via mobile phones.
Trend #3: Voice Searches
The rise of digital voice assistants has made voice search an important part of our lives.
Apple Siri, Amazon Alexa, Google Assistant, Samsung Bixby, and Cortana has become the household name. Voice assistants are making their way into the healthcare arena, offering patients and providers a wide range of tools and capabilities. This is especially beneficial for people with disabilities who may have difficulty typing on a smartphone or keyboard.
Trend #4: Content Marketing
Content helps to engage and build a strong relationship with patients by offering updated information on all medical needs.
In 2020, content marketing will not be limited to text based but it will go much beyond. Podcasts, the future of healthcare, are a good solution to stay up-to-date on industry happenings and even learn how to grow a healthcare practice. Podcasts will be in trend in 2020 in medical industries to drive more traffic to their websites.
Trend #5: Chatbot
The healthcare industry is evolving rapidly with large volumes of data and increasing challenges in operational cost and patient outcomes. The Healthcare Chatbot can help both medical providers and patients. Bot can quickly and easily connect patients to the right specialist based on primary evaluation. Bots can be made available round the clock to patient and provide them with all kinds of health support including scheduling an appointment, medication advice, test results and prescription refilling. It can improve patient experience and build trust.
Stay on top of 2020 Online Marketing Trends:
Now we have learned the top healthcare digital marketing trends in 2020, you should align the marketing efforts to be a step ahead in the game. You don’t need to achieve maximum efficiency in all 5 trends but choose one or two areas which can give you more profitability and improve upon the most. Exelligent Tech, (our IT partners) specializes in Chatbot development and serves all technical supports.
At Outbox, we are able to cater all your needs, talk to us to know how your business can benefit from our services.
