How to Adjust Brand Communication During Quarantine

Empathetic Brand Management During a Crisis:

The ambiguity brought by Corona has accentuated how important it is to make a decision swiftly. The situation is changing people’s lives worldwide and its effects on economy are already impacted across different business sectors. In the marketing agency world, how marketers handle COVID-19 will separate the pros from the amateurs. This isn’t the occasion to run a scheduled campaign or promote sale or share a beautiful creative you had planned a month ago; it’s a time to pause and create a plan outlining what needs to be communicated, and how we are going to tweak the strategies for both internal and external market.

Good Communication Strategies Can Save Your Brand During Quarantine:

With the current COVID-19 outbreak, the world’s economy lapsed into survival mode. Not acting accordingly is a serious problem too. But the Brands can’t stay silent for a long time. When a crisis hits, customers and enterprises become more cautious with their capital. We need to understand the social cycle, the behaviors, the changing needs of the consumers and their emotional state of mind. Stopping the communication efforts when customers are in a state of fear or aren’t interested in your product, will result in their brand being forgotten. Brands should be focused on turning their business connections into meaningful relationships.

How your brand should communicate:

Don’t capitalize on the crisis. Brands do need to communicate in response to the crisis, as it pertains to their business. Be mindful of your language you are sharing during crisis. Here’s we have assembled our top tips for addressing your marketing approach during a crisis.

1. Content Creation: Invest time in good content writing. Create and publish content through blog, social media posts, VLOG, infographics or emails that will add value to your customers. This is absolutely the perfect time to focus on strategies for brand communication and PR projects that have been put on the back burner. These contents would be the road to success in future. To keep brand conversation going, invite users to participate in contests, video snippets, polls around a common theme in order to distract them from the current crisis situation and engage them for better mental health.
2. Invest in SEO: Rewrite old blogs, update content and actively participate in online answer engine like QUORA. This would not only improve your trusts with audience but also helps in your google ranking. Now is a perfect time to revamp the website, develop trend appropriate content, images, infographics, prioritize the keywords as per business and activate all the channels to engage your online audience.
3. VLOG, Interviews or story series your brand: This is a time when empathy at its peak, consumers are no longer interested in your products and don’t want to hear sales pitch, but wouldn’t mind hearing a story from your company. A short and crisp video from the industry leaders, employees or their success story, how they are working remotely to make things happen for the clients, would help consumers to connect emotionally with your brand. This quarantine is an opportunity to spotlight your people and your culture.
4. Be Sensitive & Stay reachable: Be generous, be available and respond promptly to the customers who reach out to you. Shift focus from what you can’t’ provide to what you can offer to your clients. If your company can give away something free of cost, for example online courses, e books, fitness session, Skype consultation, etc, for free can be super kind. Remember, the more you show your human side, the more we can all get connected.
5. Emphasize how your brand can help: Even if your product doesn’t directly associate with consumers, with the quarantine, your brand can still add value to people’s life. Find a happy way to educate, entertain, or inspire people who are lockdown at their places. Spotlight your brand’s potential unique value in this novel crisis moment, and share it online for all the people out there.

Quarantine won’t last forever:

The bottom line, if your brand is quarantined, invest time and resources in high-level strategies and digital marketing activities. Encourage positive dialogue and be flexible for creative suggestions from in and around on ways your business can adapt to this quarantine phase. Let’s put into actions the things we always wished to do but never have time to plan out successfully.

We wish everyone health and safety during this tough time.

#stayhome #staysafe #stayinformed