Smart Off-Page SEO Techniques to Build Online Reputation
Effective Off-Page SEO Techniques That You Must Use To build Your Online Presence:
Search Engine Optimization is important for getting high quality visitors from searches. To get your website to appear in top search results, you need a complete SEO strategy: On-Page SEO and Off-Page SEO.
On-Page Vs Off-Page SEO:
On-page SEO is all the activities you can do on your website to help you improve SERP. The most common strategies that are used for on-page SEO are using the right keywords in the content, optimizing the meta descriptions, correcting the URL’s, alt tags & title tags. Content quality, unique content development, user generated contents, page performance and content structure also plays some important factors in on-page SEO.
Off-page SEO refers to all the activities that can take place outside of your website to help you improve SERP position. Off-page activities are considered more tedious and vast, but at the same time it plays a crucial role to influence the Google by giving enough information about your website.
Importance of Off-Page SEO:
Off-Page SEO is an integral part of your SEO strategy. Off-page SEO helps search engine understand what the audience contemplate about your brand, services or website. Google takes many off-page factors into consideration when conclusive where to rank a webpage.
Common off-page SEO actions include building backlinks, encouraging branded searches, increasing engagement and social media mentions & sharing. These activities are carried out to get Google and other search engines to see our website as trustworthy and authoritative.
Smart Off-Page Techniques to Build Online Reputation:
Building Links:
Building backlinks is the king of off-page SEO. Search engines use backlinks as signals of the linked-to-content’s quality, uniqueness and richness. A website with high domain authoritative backlinks will rank better than a site with fewer backlinks or low-quality backlinks. Search engines give links varying levels of value depending on below mentioned factors:
- Linking site authority: Links from high authoritative sites have more value
- Relevance: Links from pages that are relevant to your services and linked content score better value.
- Anchor text: Links with anchor text that is relevant to your content on the linked page have high value
- Number of links to the linking sites: Links from sites that have a large number of backlinks have a higher value.
Brand Mentions:
Brand mentions can play a dynamic role in indication to SERP that viewers are talking about you. When other bloggers and sites refer to your services, even without a backlink, that brand mention on its own help your website ranking. Search engines rank brand mentions higher than links because mentions indicate brand is at the top of its field.
Directory Submission:
Directory submission is one of the most used Off-page SEO techniques to generate high-quality backlinks in an easy way possible. It is all about submitting your website URL and its details on the web in a directory under a certain classification. With directory submission, you can boost the link building that will help search engines to consider your website for the top page ranking. Directory submission is further classified into three categories:
- Basic: Single URL, single description and multiple titles are submitted to different categories.
- Manual: Multiple Descriptions are used for one URL and multiple titles.
- Multiple: Multiple URLs upto 10 of the same site with multiple titles and descriptions are submitted.
Video Submission:
Video and image submission have now become the most popular form of media in digital world. Video helps to drive lots of viewers and has already taken 65% of online traffic. Video submission and the image submission helps you to increase your brand awareness in the digital market globally and get you quality backlinks. Video submission sites are very effective in promoting your brand and build strong relations. These sites offer good PR (Page Rank), DA (Domain Authority) and PA(Page Authority). Backlinks from these sites gives your website more credibility, visibility and continuous organic traffic. Most popular video submission sites are YouTube, Flickr, dailymotion, vimeo. Images or infographics can be submitted to Reddit infographics, Pinterest, Instagram, Photobucket to claim high-quality backlinks.
Guest Author:
One of the most effective off-page technique is guest posting. It helps with both link building and reputation management. When you are a guest author for another website, the site often links you back to your website in the post and you secure a backlink for your site. In short, guest blogging is a two-way road, it offers mutual benefits for both the guest blogger and the website hosting the guest content.
Social Bookmarking:
Social bookmarking is one of the best ways to get visitors instantaneously. Social bookmarking are sites on which internet users share their content, images and videos to increase brand awareness. These sites help to get your posts indexed quickly and increase your web traffic. Some of the popular social bookmarking sites are: StumbleUpon, Reddit, Digg, Slashdot, Pocket, Pinterest etc.
Conclusion: Above all, SEO is not a short term marketing approach. It’s a continuous efforts you put in everyday to be paid off well in the future. The chances of your website ranks on top of the SERP when both on-page and off-page SEO planning is done effectively. The strategies above will help you put you’re linking plan in place and build relationships that will ultimately score in an increase in web traffic and quality backlinks.
For help with creating a complete SEO plan from start to finish, connect with Outbox team and also sign up for free website audit.
